Talk about a wake up call!

Scarlett Johansson x The Girl Power Issue of V Magazine ( Issue No.80 November 2012) by Jean-Paul Goude.

So this weather is really making our hair dry! We love to learn about new ways to preserve our color as well as shine and moisture . Although this method is way far from relaxing, incorporating a cold rinse definitely has it’s benefits.

When we wash our hair with hot/warm water we open the hair cuticle thus allowing our color to fade and our hair to dry out. When taking a shower wash your hair with cold water. It will close the cuticle, locking in moisture ( major plus) and preserving our color.

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